Starting a new small business is an exciting time, where you have big dreams, and the sky’s the limit…
Right at the start, you’re at your most motivated and ready to put in the hard work to make your business a success. It is also when you hope to see massive growth and instant success.
While there is no secret formula for instant success, there ARE several things you can do to grow your business on any budget if you focus your time and money on the right strategies.
Here are five strategies you can implement to grow your small business on any budget:
1. Create and verify your Google business profile
Creating a Google Business Profile is a way to stand out on Google from your competitors and be found on Google Search and Google Maps.
Did you know that 86% of people look up the location of a business by using Google Maps? It is one of the best ways to turn potential clients into paying clients. You can also customize your Google Business Profile by adding photos of your business, special offers, and much more.
Having an experienced virtual assistant from AS Virtual Solutions create your Google Business profile will ensure that it looks professional and is optimised to attract as many leads as possible. Just like your social media pages, we can update your Google Business Profile regularly to show potential clients that you’re an active business…This also ties into our next point which is…
2. Implement Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is perhaps one of the most important things for any business.
As it is a long-term strategy and sometimes requires more technical skills, many businesses overlook it, making it an excellent way for you to gain an advantage over your competitors.
In a very basic sense, SEO aims to increase and improve your website’s position in the search results page. The higher your website is displayed, the more people will see your website, which leads to more potential customers, and higher revenue. Think about which search result you click on when you google something. Usually its the first or second result and anything further than that is ignored. Implementing an SEO strategy or practicing good SEO is a great way to push your business page/profile further up the search results list and hopefully becoming the first result on the page!
It is strongly recommended to have a professional virtual assistant manage your SEO for you, as if you make mistakes or don’t bother with it at all, it could negatively affect your ranking and therefore let your competitors literally get ahead of you. Our marketing specialists here at AS Virtual Solutions have years of SEO experience and helping clients rank better is part of their repertoire of digital marketing skills.
3. Run email marketing campaigns
To set yourself up for long term success, one of the best things you can do is build your email list and implement email marketing campaigns as a tactics to turn those cold leads into warm leads or even better…paying clients.
Are all your client contact details, followers, page likers etc on your social media pages? Have a quick think about what would happen to your client base if your account was hacked or that social media platform suddenly closed down…You would be left in the dark with no way to contact your clients!
We can’t stress enough how important it is to build your email list -and use it! Email campaigns let you build long-term, strong customer relationships, boost loyalty, and increase your sales in a personalized way.
It is a very affordable marketing strategy that is still highly effective in terms of ROI. You can ask us here at AS Virtual Solutions how we can set up email nurture sequences that convert customers for your business.
4. Leverage social media marketing
Social media marketing can help increase brand awareness and engagement from your followers, and these days everyone is on social media -even your Mum!
At the start of 2022, more than half of the world’s population is already using social media – a 10% increase from 2021. It’s one of the best ways to get your products and services in front of a large audience. You can either use organic social media or paid ads.
Creating profiles on social media networks is entirely free. It can end up helping you save a lot of money on marketing over time as you build your brand awareness organically.
Social media marketing is a great way to generate leads and sales. You can also connect with existing and potential customers to build relationships.
All you need is great unique content to catch people’s attention! That is the tricky part and our social media experts here at AS Virtual Solutions can help you come up with eye catching content for your business.
5. Outsource what you can (to us at AS Virtual Solutions)
You need to value your own time. Like an actual dollar value. It may seem like the best and cheapest approach to take is to do everything yourself for your business, especially when you are still getting started and don’t have a particularly large budget.
A lot of business owners find themselves spending (wasting?) the majority of their time tending to day-to-day admin tasks, stressing about closing sales, invoicing, writing captions for social media and more…and less time focusing on doing the thing they actually started the business to do!
Outsourcing work to a virtual assistant can help to support your growth every step of the way. You can save quite a lot of time, free up the bandwidth in your brain and therefore focus on more critical aspects of your business.
Here at AS Virtual Solutions we are the experts at what we do and each of our virtual assistants have years of experience in their special fields. Have you spent hours on hours pulling your hair out researching and setting up your business processes? Give us a call and ask how we can help you grow your business!
How we can help
At AS Virtual Solutions, we can help you grow your business by supporting you with digital marketing, content creation, sales and telephone support, customer service, administration tasks and more! Click here to see the services we provide or alternatively call us today to find out how we can help your business thrive.